All3 aims German formats at US

All3Media has hired TwoFour America exec Danny Villa to launch a Los Angeles base for its German subsidiary MME/Filmpool.

As exec VP of MME/Filmpool US, will be responsible for creating, selling and producing original series in the US, while working with the Germany business to adapt successful content for the states.

MME/Filmpool is best known for its scripted and factual entertainment series including Berlin, Day and Night and Cologne – 50667.

Villa will report to the company’s CEO, Christian Franckenstein, while collaborating with All3Media America chairman Stephen Lambert and president Eli Holzman.

“We chose Danny to lead MME in the US based on his great passion for his work, his knowledge of the marketplace and his track record in the business,” said Franckenstein.

Villa previously launched the US operation for TwoFour America, where he oversaw development and production of over a dozen different projects including two cable series.

Prior to TwoFour, he was VP of development and programming for OWN: The Oprah Winfrey Network. He began his career at MTV in Talent and Series Development.